Always Consider: Communication, Education, Persistence, Thrift.

Checklists are simply a fact of life in the aviation world.  Why then does the industry forget the power of the checklist when creating advertisements to inform us of new technologies to buy?  The  I-E-E-O (Interrupt, Engage, Educate, and Offer) Checklist as illustrated in this example from BendixKing and their recent “On Course” advertisement clearly highlights the value of the checklist for improving advertisements.

In a magazine alongside advertisements from Aspen Avionics and BendixKing, the J.P. Instruments (JPI) “EDM-900” effort, like that funky little airplane you’ll find at every airport, is visually a “whole other can of worms.”  The shame is there is plenty of potential in the presented material if JPI applied the  I-E-E-O (Interrupt, Engage, Educate, and Offer) checklist toward creating a successful advertisement.

One of the surprises at this year's Consumer Electronics Show (CES) was the airplane I found in the parking lot of the Las Vegas Convention Center. Being one of those folks who have to look skyward anytime an airplane flies overhead, spying an airplane sitting in an automobile parking lot pretty much guarantees I will stroll over to see what might be learned.  As it turns out, this particular airplane was parked in the parking lot show booth of Yuneec Aviation Technology.