Always Consider: Communication, Education, Persistence, Thrift.

When I was just a youngster growing up in Chicago, for an afternoon weekend treat, my parents would pack us kids into the car and drive down to the fence line outside the runway at the Chicago O’Hare airport. This was before TSA or for that matter kiddie car seats and even seatbelts in the backseat of cars. Anyway, we’d sit there watching airplane after airplane touchdown with a puff of burnt rubber and a squeal from the wheels. And yep, in total fascination, I’d squeal too.

Just as every takeoff ultimately needs to lead to a landing, every advertisement needs to lead to a sale.  Ignoring this basic advertising reality leads to a failure to engage the reader and un-engaged readers fail to become customers. The checklist to utilize for improving returns on advertising is  I-E-E-O (Interrupt, Engage, Educate, and Offer).

One of the surprises at this year's Consumer Electronics Show (CES) was the airplane I found in the parking lot of the Las Vegas Convention Center. Being one of those folks who have to look skyward anytime an airplane flies overhead, spying an airplane sitting in an automobile parking lot pretty much guarantees I will stroll over to see what might be learned.  As it turns out, this particular airplane was parked in the parking lot show booth of Yuneec Aviation Technology.